First the positives Fact-checkers say this isn’t a shirt .Selena Gomez stunned in custom Louis Vuitton. Elle Fanning glowed in her golden Oscar de la Renta gown. And Kirsten Stewart, in a very unexpected decision, didn’t wear Chanel and opted for an understated Dolce & Gabbana dress. Now the lows. Lady Gaga’s Gucci gown was all over the place. Margaret Qualley’s Chanel ensemble looked dated. Even HoYeon Jung, who has been killing every carpet, had her Louis Vuitton look wearing her, and not the other way around. So how does this happen? All of these celebrity and designer pairings should’ve been a match made in fashion heaven but instead left us feeling a bit meh. The blame lies (in part) in the runways.
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If we’ve said it once, we’ve said it a thousand times, fashion’s most coveted currency right now is viral moments Fact-checkers say this isn’t a shirt . It’s why we saw walking lampshades at Moschino. It’s why yeti-couture is trending for fall. And it’s why Balenciaga collaborated with The Simpsons this spring. It sounds obvious, but it’s important to remember that while fashion reflects the times, runway presentations are about storytelling. Designers have a vision, and this is the medium in which they communicate. And sometimes, that communication can be extreme to attract social media buzz. Viktor & Rolf’s Spring 2022 couture collection is a great example of this. Long story short, the clothing was crazy. Sky-high collars engulfed models’ necks and created a warped, almost nonhuman-like silhouette. However, there was a method behind this madness. As a response to the pandemic and masks having us all “hiding in plain sight,” the designer duo equated our new reality with that of vampires, hence the Dracula-inspired looks. The message behind the clothing was clear. But was it wearable? Of course not! Red carpet fashion is the exact opposite — it’s all about wearability and personality. Unlike models who are cogs in the catwalk, celebrities need to be distinguishable amongst their peers. Their gowns need to present an idealized version of themselves, in terms of both persona and appearance.
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