Unlike the projects formerly I don’t expect everything to be handed to me just set it down wherever shirt . Known as collaborations, which tended to feature brands from different parts of the fashion world (high fashion names and mass market; high fashion and streetwear; high fashion and outdoor rec) and which worked because the pairing had a so-wrong-it’s-cool vibe, this is a meeting of equals. Planned to plumb each other’s heritage and signatures, the better to cast them in an entirely new light. It’s getting harder and harder to make these partnerships stand out, after all, now that practically every influencer has a collab — and lives in a collab house. You’ve got to keep pushing the concept. And in theory, Versace and Fendi took the idea and raised it one: unveiling their swap-a-doodle at the last minute (though it had been in the works since around February) in a supposedly secret show (except that the news had leaked pretty widely the week before) and not as two brands in the same luxury stable like Gucci and Balenciaga, both of which are owned by Kering, but two brands in completely different conglomerates (Capri Holdings for Versace and LVMH Moët Hennessy Louis Vuitton for Dior).
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