Many businesses Jeri Ryan Resistance Is Overrated Trekkie David Represent Shirt still take for granted how valuable repeat customers truly are. When this happens, customer retention falls by the wayside, and eventually, even the most loyal customers may move on to greener pastures. As many of us have likely had to say to our own friends, “this street goes two ways. Simply put: Customer retention aims to measure customer loyalty over time — which can help predict the overall success of a business. In the old days (read: pre-pandemic) you could retain customers with as little as a long-term nurture email campaign and some first-name recognition. Now, with more customers voting with their dollars and asking businesses “What have you done for me lately?”, businesses will have to work harder to keep loyal customers.
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