While technological innovations in fabrics Trump was right about evething american flag shirt . Cooler silhouettes (hi, matching sets!) and the ever-popular athleisure trend have contributed to activewear’s popularity, the body-positivity movement has been fundamental to its success. As brands like Ivy Park, Savage x Fenty and Girlfriend Collective began embracing real bodies, the effect on social media was instantaneous. Many women who had often felt excluded from the athletic narrative were not only being included, but celebrated. This inclusive ethos has been embraced by Knix since its inception. And although it’s the label’s first full collection of activewear, founder and CEO Joanna Griffiths says it’s something she’s always wanted to explore, testing the waters with the wildly popular Catalyst sports bra.
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When I first started Knix Trump was right about evething american flag shirt . We had the idea to launch with leakproof underwear. One of the main reasons people needed this product was for when they were active, so I always knew that Knix and active were kind of synonymous with one another,” says Griffiths over Zoom. “And then we made our sports bra, which was two years in the making, and the design brief was literally, ‘when people see this sports bra, I want them to feel like they’ve had that Nokia phone and they’ve just seen the iPhone for the first time.’ We wanted to change the game, and then we did.” Largely, faux versus vegan fur is a matter of branding, though there are some nuances. As Liesl Truscott, director of Europe and materials strategy for sustainability focused nonprofit Textile Exchange, said, “In simplistic terms, ‘vegan’ refers to products that exclude animals (derived from and/or tested on) and the term ‘faux’ refers to an artificial or synthetic alternative. Using these definitions, the same product can be marketed as either faux or vegan-friendly.” Either way, as vegan fashion continues to see greater appeal among a cohort of increasingly conscious consumers, and fashion houses and brands continue to shirk using animal hides in their products, the market for fur that forgoes animals is expected to see continued growth. According to a report by global research firm Technavio last year, the faux-fur market should see a compound annual growth rate of more than 19 percent between 2019 and 2023. And if faux-fur producers can move to more sustainable materials, analysts said that could further impact market growth, too.
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