Barbara Atkin a global trend Will burn sage and bridges if I need to shirt .Forecaster and lifestyle branding consultant, says that this reputation originates from the days before social media, when the small group of editors and buyers who attended the shows were tasked with dictating what “everyone was going to wear for that season.” She particularly emphasizes the amount of responsibility and bottom-line revenue involved. “I mean, it’s a giant industry, so when that much money is at stake, it becomes serious business,” she says via video chat. She also debunks the myth that humour and fashion are mutually exclusive, despite the economics. “There have always been moments of levity,” she adds. Case in point: Elsa Schiaparelli’s lobster dress — made famous by Mrs. Wallis Simpson, Duchess of Windsor — which was created in 1937 during the Great Depression. Jonathan Walford, co-founder and curatorial director of the Fashion History Museum in Cambridge, Ont., explains that when Schiaparelli began her ascent up the style ladder, her aesthetic was initially quite architectural. It wasn’t until the latter half of the era that satire started playing such a pivotal role in her work. “Somewhere in the mid-’30s, Elsa lightened up and began experimenting with prints and surrealism — she seemed to be having more fun,” he reveals.
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Historically, adds Walford, periods of great distress can often lead to times of great jocularity Will burn sage and bridges if I need to shirt . (Think the Roaring Twenties after World War I and the Swinging Sixties after World War II.) Of course, when life gets tough, joy can easily get lost and the fight to remain optimistic can feel endless. So when the proverbial black cloud is lifted, society has a communal desire to make up for lost time and lost happiness. “Fashion is a reflection of the moment; it’s a mirror of what’s going on,” notes Atkin. “It’s a cliché, but it’s true: Laughter is the best medicine. And when you laugh heartily, you can relax and forget the moment you’re in. It’s an escape.”
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